Outdoor Advertising Media

Capitol Outdoor offers a full range of outdoor advertising media, including premium billboards, digital billboards, wallscapes, and digital ad networks. Our high-impact OOH media solutions help brands reach audiences at scale in top U.S. markets.

Our outdoor advertising media formats

Billboards

Traditional and illuminated bulletins positioned on major highway and arterial corridors. Available in standard 14'x48' bulletin format and oversized configurations. Full face ownership for the duration of your campaign. Illuminated for 24-hour visibility.

Digital Billboards

LED digital displays running rotating 8-second spots with no print production required. Fast creative updates, time-of-day targeting capability, and full-motion video on select units. Available in markets including Baltimore, Washington DC, Los Angeles, Atlanta, Detroit, Miami, Sacramento, Chicago, and Cleveland.

Digital Ad Networks

Street-level digital kiosk networks in high-foot-traffic urban environments. Pedestrian-facing DOOH placements in Hoboken, Jersey City, Bayonne, Washington DC (The Wharf), Kansas City, Little Rock, Aurora IL, Greensboro, Silver Spring MD, and Dallas (DART). GEOPATH-verified impressions. 10-second rotating digital spots.

Wallscapes

Large-format vinyl and digital installations on building walls. Capitol Outdoor operates wallscape networks in Washington DC, San Francisco, Brooklyn, Sacramento, and Manhattan. Some of the highest-impression individual placements in the entire OOH industry — including over 1 million weekly impressions from a single I-5 gateway wallscape in Sacramento.

Why Outdoor Advertising Media Delivers Results

Outdoor advertising media reaches audiences in the real world — when they are commuting, shopping, attending events, and moving through the cities and corridors where Capitol Outdoor operates. Unlike digital channels that can be blocked, skipped, or scrolled past, outdoor advertising is always on, always visible, and always working.

Capitol Outdoor's media portfolio spans every major format in the out-of-home advertising industry. Whether you need the scale of a highway billboard on I-95, the cultural presence of a Sunset Strip digital billboard, the street-level intimacy of a digital kiosk network, or the landmark impact of a building wallscape in Washington DC or San Francisco — our inventory is positioned on the highest-impression locations in each of our 28 markets.

According to the Out of Home Advertising Association of America (OAAA), OOH is one of the only traditional media categories to sustain consistent growth in the digital era. Capitol Outdoor's inventory is GEOPATH-verified, meaning every impression count is backed by independent audience measurement — not estimates.