Success Factors in Outdoor Advertising There are few factors determining whether outdoor advertisement will be successful or not, and they are incredibly important for professional outdoor advertising companies to understand. Capitol Outdoor, with our top-notch customer service, is here to answer any questions you may [...]
One of the reasons for the great popularity of billboard advertisement is the cost effectiveness. This medium is cheaper than many and still attracts great numbers of people. It costs less than a dollar per hundreds of people who will see the billboard on their [...]
Do you follow advertising trends? If you pay attention to ads and billboard advertising, you’ll see that once a company runs an incredibly successful ad, others start to imitate it. Then the trend catches on nation- or even world-wide, and suddenly a large majority of [...]
Wallscapes and billboards are a great way to build brand identity, increase sales, build awareness, launch new products and also create interaction with the consumer. Most companies use outdoor advertising in their marketing strategy as well as other mediums of advertising such as print, television [...]
Retailers and outdoor advertising agencies should pay close attention to a counter-intuitive trend emerging in today's fashion market. Most people consider cities like New York, LA, and Chicago to be the top fashion hubs in the U.S. While these cities may be in the spotlight, they [...]
There are so many different billboard signs around, almost anyone with a car can identify a dozen of them within a one mile surrounding radius. Advertisers always need to support marketing efforts with solid data from research. This principle is at the core of any good billboard [...]
