Live Off the I-5: Capitol Outdoor's Sacramento OOH Advertising Collection

Capitol Outdoor’s Sacramento OOH Advertising Collection features premium and exclusive locations for reaching a pivotal market. As the capital city of the fifth largest economy in the world, Sacramento’s prominence in the world of business, technology, and communication is truly significant.

An Introduction to “Sactown”

Sacramento is the capital city of California, situated at the convergence of the Sacramento and American rivers. With a population of just over 500,000 people, it is the sixth largest city in the state of California and the ninth largest capital city in the United States. As the seat of the California legislature, Sacramento also houses the Governor of California and further serves as an important political center.

California itself is the fifth largest economy in the world, making Sacramento a hub for political lobbying and major think tanks. This helps to foster incredible advertising potential throughout the downtown area. In fact, according to Sacramento Bee, Fortune 1000 companies spent some $361 million lobbying the state legislature in 2015 alone.

Sacramento is the fastest-growing major city in California, due in large part to political prominence as well as the city’s status as an educational center – most notable are California State University, University of Sacramento and University of California, Davis. Moreover, Sacramento is also at the heart of the California healthcare industry, as the seat of Sutter Health, the UC Davis Medical Center and Medical School. The city also lies just on the edge of Silicon Valley, a confluence of many of the largest and most successful tech companies in the entire world.

Due to its impressive array of profuse urban forestry, Sacramento has long been known as the “City of Trees.” Incredibly, the city boasts more tree coverage per capita than anywhere else in the world. Originally a rather barren landscape, the city eventually saw many cottonwoods and eucalyptus tree varieties introduced into the area to dry out swampland. Later on, many more tree species were also planted along streetways and parkways, such as elms, willows, locust trees, fruit trees, and even palm trees.

Today, new tree species are still being integrated in an attempt to increase diversity and fight effects of climate change in the area. Treepedia, an environmental project undertaken by MIT, recently ranked Sacramento as the greenest city in the United States.

Capitol Outdoor Billboard Locational Approach

Capitol Outdoor is proud to own some of the most important and profitable marquee billboards in the Sacramento area. With signage sitting atop Interstate 5 (I-5) Highway, as well as the K and L Street corridors leading in and off the I-5, Capitol Outdoor provides branding opportunities that extend far beyond the city limits. I-5 is a major highway that cuts North-South through the entire state of California like a major artery, so these billboards are perfect for capturing the attention of commuters traversing the state as well as locals in Sacramento.

Our Sacramento OOH advertising units include:

1001-1002: Towering over I-5, these units face the main entrance to downtown Sacramento, as well as the busiest highway in California. Capturing daily commuter traffıc between San Francisco and Lake Tahoe the walls on the Holiday Inn are impossible to miss.

1003: A stunning location at the premier entrance of the new Golden 1 Center. Thousands of people pass by daily to enter the complex and simply cannot miss these units. Capturing eyes entering and leaving the arena, perched above retail and restaurants that are constantly busy not only prior to and after events at the arena but for business lunch, happy hour and nightly, these units are spectacular!

1004: At the corner of 6th Street and L Street in downtown Sacramento, this unit is adjacent to busy K Street and a main entrance to the Golden 1 Center. The light rail passes nearby in addition to the constant flow of daily commuter traffic. At night this corner becomes alive as one of the largest parking garages for the arena faces this unit and thousands of cars pass by.

1006: This is a high impact unit located on J Street with a dominating right-hand read for all cars entering downtown Sacramento off I-5. Located steps from the Golden 1 Center, immersed in the energetic new entertainment district, this unit stands out due to the sheer number of vehicles at stop lights during the daily morning rush hour and frequent event traffic for the arena.

1007: Located across from the Golden 1 Center this unit is on one of the main garages used for events at the arena and is truly in the heart of downtown Sacramento. During the day this garage is loaded with government employees and in the evening is one of the main garages for all events. Situated on the corner of L Street, which is one of the main thoroughfares leading to I-5, and K Street while sitting 2 blocks from the main entrance of the arena, this unit captures daily commuters and all event traffic and is simply one of the fantastic units in Sacramento.

Contact us today to take advantage of the incredible advertising potential offered by our premium out-of-home locations in the Sacramento metropolitan area.