While some economies inevitably do better than others in a global marketplace, there is still a modicum of inter-dependency that can limit everyone’s growth. A company that may be doing well domestically cannot create a good export market if its neighbors and other traditional markets [...]
Time, money and energy go into the creation of a brand. The aim of any business is to create consumer loyalty and ensure that any negativity feelings towards the brand are addressed immediately. It is fairly common for an individual brand to be better-recognized than [...]
A brand can be the most valuable asset a company owns. There is no scientific way to value a brand, as it is worth what a buyer is prepared to pay if the business was ever to be sold. So, what is brand advertising? What is [...]
Establishing a brand is never straightforward. The choice of a name needs thought and if it has an existing association with the type of product or service being offered all the better. It must be easy to remember and not open to a negative response [...]
