Outdoor Advertising Rates for Super Bowl XLIX

Events such as the Super Bowl are an advertiser’s dream. It is an opportunity to advertise products or services to millions of potential consumers in a relatively short length of time.

The 2015 Super Bowl is to be staged in Glendale, Arizona at the University of Phoenix stadium. The stadium has a capacity of only 63,400. However, during the run up to the game, thousands of visitors will frequent the area to take in the atmosphere and to participate in the revelries that surround this prestigious event. The media, including television, will all be present in the lead up to, and during the event. Furthermore, the Pro Bowl is also to be played at the same venue the week before, thus attracting even more fans and visitors. Take advantage of outdoor advertising as a tool to reach the large Super Bowl audience.

So what will it cost to place an OOH advertising campaign over a four week period covering both of these major events? This will naturally depend on the location and type of media used. The areas closer to the stadium and with the most traffic, whether pedestrian or motorized, are going to attract the highest tariffs.

Looking at large digital displays and programmable panels, you should expect to pay the following:

• A 24 meter tall spectacular display, situated adjacent to the stadium’s entrance will cost in the region of $76,000 to $84,000 for the four week period.
• A set of five smaller digital units visible to traffic on various popular routes in and around central Phoenix, the International airport and the stadium will set you back approximately $31,500 for the four weeks.
• Seven panels on the various popular routes in and around central Phoenix, the Phoenix Sky Harbor International airport, and the stadium will set you back in the order of $48,000 for the four weeks.