News and information about the out-of-home (OOH) advertising industry. Learn about trends, techniques, and how to make the most effective outdoor advertising campaigns.
Street advertising, or as it is better known in the industry, street furniture advertising, has become an exceptionally popular form of OOH media advertising. If you are unfamiliar with this term, it is the type of advertising that you see every day around busy malls [...]
Latin scholars will know that ‘ad vertere’ is Latin for ‘to turn toward.’ Advertisers aim to get consumers to turn towards their goods or services. Businesses looking to increase their sales can use many different forms of the media to reach the consumer. It is [...]
Retailers and outdoor advertising agencies should pay close attention to a counter-intuitive trend emerging in today's fashion market. Most people consider cities like New York, LA, and Chicago to be the top fashion hubs in the U.S. While these cities may be in the spotlight, they [...]
As the street advertising business continues to make inroads into the advertising sector, praise must be given to the designers and artists who create such interesting and often amusing advertising signs. Street advertising designs comes in many different forms like benches, kiosks, transit shelters, litter [...]
What is Brand Advertising? It is devising and implementing a strategy to reach an audience that responds by buying into what the brand offers, and to develop an automatic association with quality and reliability. A great branding advertising agency knows that the consumer is the most important [...]
There are so many different billboard signs around, almost anyone with a car can identify a dozen of them within a one mile surrounding radius. Advertisers always need to support marketing efforts with solid data from research. This principle is at the core of any good billboard [...]
Magazines, newspapers, radio stations, television…these traditional advertising venues often come to mind first when thinking about places to advertise. But there are also many alternative advertising venues that businesses can take advantage of. In addition to often being cheaper than, say billboard advertising costs, these alternative venues [...]
Billboards are being erected at a rate of 15,000 every year in the USA; they are so popular because they are relatively inexpensive and on display every minute of every day. The location of course is essential to their success because they would have little value [...]
In the ever-evolving advertising industry, new trends are always emerging in the field. Who wouldn’t notice a huge poster above a bridges or on the highway? Or who wouldn’t love to look into the sky to see a plane with a banner advertising their favorite [...]
Ask someone to name a form of out of home media and they will likely mention billboards or digital signs. Billboards may come to mind first because they have been in use for such a long time. In America, billboards were first used in the 1830’s, [...]
