Announcements from Capitol Outdoor about exciting innovations and opportunities in the out-of-home (OOH) advertising industry.
Brand advertising focuses the advertising budget on associating the brand name with quality. It creates trust and loyalty with the consumers that is to be maintained by ensuring the product matches up to its promises. All entrepreneurs are looking to develop a unique idea. Those who succeed often expand into [...]
Anyone starting out in business will get advice from all sides, some of which will be extremely valuable. Finance is crucial in any start up, especially when considering whether or not it is necessary to borrow in order to launch the venture. A good business [...]
Brand advertising is strategy to create loyalty and trust in a brand name and the quality it provides. Brands may be in any business sector, but the principles of advertising remain the same every time. There is no substitute for having a good name. Everyone has [...]
There are several elements involved in having a successful company. The products and services offered are clearly important. Another important element is the workforce, as it is essential that every member of that workforce is committed to the company ethic and intent upon delivering the quality [...]
Billboard advertising is one of the most sought-after forms of ad placement, and the dominant medium of choice in the world of outdoor advertising. Billboard advertising is recognized as the most popular and well-known form of outdoor advertising, which is why outdoor advertising companies have [...]
It is wise to use the lessons that have been learned by others to develop a marketing strategy with branding advertising at the core. There are many strong brand names that have established themselves and what they stand for over the years. Brand establishment, recognition and [...]
While some economies inevitably do better than others in a global marketplace, there is still a modicum of inter-dependency that can limit everyone’s growth. A company that may be doing well domestically cannot create a good export market if its neighbors and other traditional markets [...]
Time, money and energy go into the creation of a brand. The aim of any business is to create consumer loyalty and ensure that any negativity feelings towards the brand are addressed immediately. It is fairly common for an individual brand to be better-recognized than [...]
A brand can be the most valuable asset a company owns. There is no scientific way to value a brand, as it is worth what a buyer is prepared to pay if the business was ever to be sold. So, what is brand advertising? What is [...]
The Capitol Outdoor mission is to offer advertisers premier out of home advertising units in premium locations across the U.S. See how Beth learned what was needed in the right outdoor advertising company. https://vimeo.com/117461267
