Billboard advertising is one of the most sought-after forms of ad placement, and the dominant medium of choice in the world of outdoor advertising. Billboard advertising is recognized as the most popular and well-known form of outdoor advertising, which is why outdoor advertising companies have [...]
Retailers and outdoor advertising agencies should pay close attention to a counter-intuitive trend emerging in today's fashion market. Most people consider cities like New York, LA, and Chicago to be the top fashion hubs in the U.S. While these cities may be in the spotlight, they [...]
The Washington Post recently named Washington, DC the most traffic congested city in the entire United States, making it the absolute worst for commuting. Despite massive highway construction and MetroRail development in the DC Metro Area, the bumper-to-bumper DC traffic jams that plague DC commuters [...]
It is wise to use the lessons that have been learned by others to develop a marketing strategy with branding advertising at the core. There are many strong brand names that have established themselves and what they stand for over the years. Brand establishment, recognition and [...]
As the street advertising business continues to make inroads into the advertising sector, praise must be given to the designers and artists who create such interesting and often amusing advertising signs. Street advertising designs comes in many different forms like benches, kiosks, transit shelters, litter [...]
What is Brand Advertising? It is devising and implementing a strategy to reach an audience that responds by buying into what the brand offers, and to develop an automatic association with quality and reliability. A great branding advertising agency knows that the consumer is the most important [...]
Billboards provide a simple way for businesses to sell their products and services to people while they go about their daily activities. In order to achieve the greatest success with a billboard advertisement, the organization needs to first find the perfect billboard space on which to [...]
While some economies inevitably do better than others in a global marketplace, there is still a modicum of inter-dependency that can limit everyone’s growth. A company that may be doing well domestically cannot create a good export market if its neighbors and other traditional markets [...]
Time, money and energy go into the creation of a brand. The aim of any business is to create consumer loyalty and ensure that any negativity feelings towards the brand are addressed immediately. It is fairly common for an individual brand to be better-recognized than [...]
There are so many different billboard signs around, almost anyone with a car can identify a dozen of them within a one mile surrounding radius. Advertisers always need to support marketing efforts with solid data from research. This principle is at the core of any good billboard [...]
