Magazines, newspapers, radio stations, television…these traditional advertising venues often come to mind first when thinking about places to advertise. But there are also many alternative advertising venues that businesses can take advantage of. In addition to often being cheaper than, say billboard advertising costs, these alternative venues also put your ad in front of customers who may not otherwise see it.
One interesting place where businesses can advertise is in movie theaters. The theaters usually start by showing movie trivia and ads for about 30 minutes before the movie starts. These are often local ads mixed with some TV spots. These ads may be shown before every movie for a week or more depending on what kind of deal the theater offers. It’s a great way to advertise to local customers.
Another alternative is to put flyers on car windshields. This method has been used by many businesses to promote local events or specials. This is a simple and effective way of getting the word out to your local customers.
Have you considered partnering with another business? Some companies who aren’t in direct competition with each other will work together. For example, a florist may have promotional pens made with their name and contact information on them, and then partner with a local restaurant. The restaurant will have all of its staff give the pens to customers when they sign their credit card slips, thus getting the florist’s name out there. The florist might advertise the restaurant’s newest specials or have a stack of to-go menus in their store. This arrangement benefits both companies. Additionally, be sure to check into your local chamber of commerce. They often let businesses leave cards or other flyers at their office and may even list them in directories or online.